The cable channel Dave famously got its name because the marketeers believed everyone had a friend called Dave. Mishkin's, a new Jewish(ish) diner in Covent Garden, has a similarly ersatz provenance – named for its owner, Ezra Mishkin, who sounds like the kind of mensch who'd feed you good chicken soup and bad jokes, but who doesn't actually exist.
The real owners of Mishkin's are those men with the Midas touch, Russell Norman and Richard Beatty, whose fun and funky openings in Soho have brought such a buzz to central London's restaurant scene.
Two years ago, Norman and Beatty opened Polpo, an updated Venetian bacaro whose menu of cicheti and small plates proved such a hit that the concept is now appearing at a Zizzi near you.
Having launched two further school-of-Polpo restaurants, and the dirty diner Spuntino, Norman has professed himself "over" that whole small-Italian-plates thing. He describes his latest opening, Mishkin's, as "a sort of sexy, fun version of a Jewish deli". Which, if you've ever eaten in one, you'll know is a bit like saying a sexy, fun version of Arthur Mullard.
Read more at http://www.independent.co.uk/
Read more at http://www.independent.co.uk/
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