Bibigo, W1, 58-59 Marlborough Street, London W1F 7YJ
Contact: 020 7042 5225; bibigouk.com
Price: Three courses/decent selection of dishes with wine and coffee, about £55-£60 per head
As plots for world domination go, the one set out in a teeny-weeny typeface on Bibigo’s menu lacked the old-school Bond villain’s chilling venom. “Bibigo serves fresh and healthy Korean cuisine,” it reads, “as part of a Korean food globalisation project by CJ.”
Nothing sufficiently sinister there, one might think, to bring to mind Oddjob gurning fiendishly while Auric Goldfinger informs 007, the laser beam lapping at his manhood: “No, Mr Bond, I expect you to dine.”
Yet you have to wonder what the South Koreans are up to. After decades of comparative obscurity, sombrely building a powerhouse economy on cars and high-end electronics, Korea is on a westward cultural march. First Gangnam Style, the rapper PSY’s ultra-viral YouTube video, canters across the planet like no dance craze in memory. And now this.
For total clarity, let it be stated that the CJ in question is not Reggie Perrin’s deranged boss at Sunshine Desserts. “CJ Group,” the self-referential menu further reveals, “was established in 1953 by Mr BC Lee, the founder of Samsung. It is Korea’s No 1 food and entertainment & media company that creates a healthy, happy and convenient lifestyle.”
Read more at telegraph.co.uk
Read more at telegraph.co.uk
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